Internal communications are often treated as simple announcements that provide a date, time, and location. These communications were reimagined as marketing campaigns. Whether promoting sample sales, seasonal events, or benefits enrollment, each piece was designed to capture attention in a busy office environment while showcasing an Accent Decor product as the focal point of the concept.
Every concept began with a real product, and a story was built around it. Rather than relying on a single visual style, the unifying principle was that the product itself drove the creative concept—not just the composition.
The campaign increased employee participation, and leadership adopted the series as the standard for internal communications. The posters were displayed throughout the office and distributed via email, encouraging employees to engage with company events while highlighting Accent Decor products in creative, memorable, and unexpected ways.