Email Marketing

Accent Decor emails a B2B wholesale audience constantly — seasonal campaigns, product launches, trade show announcements, monthly blog content. Each one needed promotional urgency without cheapening a

premium brand.

The program runs to +240 emails a year across every campaign type the business runs. Built in collaboration with marketing, e-commerce and digital marketing, the designs supported ongoing A/B testing, so layout and CTA decisions came from performance data rather than guesswork.

Campaigns delivered a 28% increase in average order value year over year and an 11% increase in email revenue, drove measurable e-commerce traffic and record trade show attendance, and became the sales team’s primary buyer communication.