Eric + Eloise

Eric + Eloise needed to be reintroduced as a world, not a product line — leading with story instead of product, so the collection would read as collectible and art-forward while driving traffic to the showroom and online.

The campaign graphics build from the original artist’s handwriting, weaving it into hand-drawn illustration and editorial layouts pulled from the storybooks. Typography and iconography were chosen for a whimsical but high-end tone. The system carried across print, digital, and social, so the products showed up in the story rather than beside it.

The relaunch delivered 33% higher booked sales year over year.