Introduce the Core Pot Program to Plant customers and position Accent Decor as the go-to source for essential potting basics among garden centers and plant shops. The goal was to present the program as a foundational buying strategy while clearly communicating drop-in sizing, color versatility, and in-stock reliability within a compact direct mail format.

Designed a 5×8 accordion-style mailer that framed Core Pots as a smart, strategic buying solution. Created a clean, elevated layout spotlighting six hero collections with confident messaging, clear product details - supported by QR codes connecting print to online shopping. easy shoping tool in hand. 

To support the campaign, also designed complementary email marketing, ensuring a cohesive visual experience across digital and physical touchpoints. The campaign delivered a focused, category-defining sales tool that strengthened Core Pot Program awareness, reinforced Accent Decor’s role as a reliable merchandising partner, and enabled measurable engagement through digital tracking.

Accent Decor’s Floral Essentials line needed a catalog for professional florists and wholesale buyers – not a price list, but something they’d keep on the bench and come back to. The hard part was balance the SKUs with real specs, presented in a way that still felt inspiring enough to drive discovery rather than just order fulfillment.

Designed 16-page staple-bound catalog (5×8”) organized by product category—budvases, vases, compotes, urns, bowls, pots, planters. Featured styled product photography with clear specifications (sizes and colors).

Distributed through direct mail, trade shows, and workshops. Buyers said the organization made products easier to find, and the catalog became a reference kept on-hand in floral studios. QR tracking gave the team measurable print-to-digital engagement.